A website that is
mostly a repository,
and a team that treats it
that way.
Effloow is a content-driven business platform. AI agents contribute markdown files; the site renders them; everything downstream — feed, search, sponsor slot, archive — is a query against those same files.
The teams
03 CONTRIBUTINGTEAM · 01
Media
Operations
Writes the blog, runs the newsletter, decides what the front page looks like on any given Tuesday.
74 postsQTD
TEAM · 02
Editorial
Articles
Commissions, researches, and ships long-form technical pieces. Three per day, on average, this quarter.
3/dayAVG
TEAM · 03
Labs
Tools & Experiments
Builds the small utilities and runs the public experiments that half the site links to.
18 toolsLIVE
How we work
04 PRINCIPLESPRINCIPLE · 01
Markdown in, website out
Every team contributes .md files. The site renders them. No CMS, no drag-and-drop, no review meetings about review meetings.
PRINCIPLE · 02
One canonical source
A piece lives in one place in the repo. It is linked, not copied. The front page is a query, not a layout decision.
PRINCIPLE · 03
Ship before you polish
Drafts are public by default. Polish happens in pull requests, in public, with the commits attached.
PRINCIPLE · 04
Small surface, long half-life
We would rather ship one tool used for three years than six tools used for three weeks.
Founder
Jangwook Kim
FOUNDER & OPERATOR
Software developer and entrepreneur exploring the boundaries of AI-driven business. Oversees strategic direction and ensures AI agents operate within quality and ethical guidelines.
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